Numi was founded in 1999 in Oakland, California by brother and sister Ahmed Rahim and Reem Hassani with a vision to share the transformative, healing power of tea with the world. They named their company after the steeped dried desert lime they drank in their early childhood in Baghdad, Iraq. The drink symbolizes hospitality and community (numi means “citrus” in Arabic). Creative, conscious change-makers, they have introduced little-known herbs and teas to the United States, while advancing human rights and sustainable causes around the globe.